From this Saturday, June 10, several billboards scattered across the capital show you the artists BelO, BIC, Jimmy Jean-louis, Làlo and RutsheHe transformed into albinos. For those celebrities have generously lent themselves to this trompe l'oeil, it was to support the efforts of their friend James Germain, singer affected by albinism and to sensitize the Haitians albinos and non-albinos to this condition.

At the initiative of James Germain, the agency Wellcom designed an awareness campaign, with the complicity and artistic collaboration of advertising agencies and creation studios of Port-au-Prince. Publigestion, MultiAd, Parkour Studio, Dagmar and Blue Mango all played the game and each produced a poster.

The displayers Atik, Dauphin, Digilab, Digipub, Matrix, Mega Sign, THz, Wyzads and WOW graciously offered their spaces and services and the media agreed to disseminate the campaign and awareness messages about albinism from June 10-17.

IH/ iciHaiti